When you build an eCommerce website, it will help broaden your reach and visibility of the business, just as converting more leads can bring growth.
Opting for an eCommerce platform can be a tough call and demands plenty of time and effort from your side. We are pleased to help.
For each eCommerce platform, we will summarize the one or two key features, pricing plans, pros and cons, and our overall verdict.
We will also explain the elements that you have to take into account when choosing the best eCommerce platform for your business, such as customer support quality and usability. Shall we get started right away?
The Top 8 Best ECommerce Platforms for Your Online Business
Here is a whole list of the 8 most widely used eCommerce platforms for starting an online business. We will review pricing and features.
- Massive and Enterprise-Level Businesses: Adobe Commerce (Formerly Magento 2)
- WooComerce: One of the best WordPress eCommerce store plugins
- PrestaShop is an advanced open-source e-commerce platform
- Shopify: All adept ecommerce site builders
- BigCommerce: The Best E-Commerce Platform for Medium to Large Businesses
- Optimum Cart: Great for Multi-National Sales
- Volusion: Ideal for Drop-Shipping Businesses
- E-commerce Site Builder with Hosting: An AI-powered site builder for small to medium-sized businesses
How can you choose the right eCommerce platform for your business?
Ecommerce platforms make it simple to build an eCommerce website. As part of your investigation, you have to ask the vendor or yourself: which one is best for our organization.
Select the option that is most intuitive for you
Running an online store is one of the most challenging professions. Therefore, it is essential to find an ecommerce platform that will make the process simple and more pleasant for mobile shoppers. Look for an interface that is easy to understand and use, so you can list your items easily and also start accepting payments online and managing the inventory as well.
If you choose the SaaS route, this is as simple as getting an account and choosing a plan to start building your new website. This kind of eCommerce platform is extremely useful for beginners, as it normally takes care of a lot of security and updates.
You will need a host if you decide to go with an open-source eCommerce platform (more on the difference between proprietary and open-source software here) before downloading the program. You will also be responsible for deploying proper security settings and upgrading features. Therefore, this solution better fits more experienced users.
Focus on the Basic Features of E-Commerce
An Important Question to Ask: How Many Products Can You Sell? In some of the less expensive plans, e-commerce platforms limit the number of product listings. Make sure that the platform permits you to list all of your products in its online shop.
- Be sure to identify capabilities that enhance the customer experience, like a shipping tracker or product recommendations tailored just for them.
- The important e-commerce features that the platform should have to help you manage your online store.
- Product filters and grouping speed up finding some particular product among the others, especially if there are a lot of them in an online store.
- Product Variations: If you sell items that come in specific sizes or colors, the platform should allow for product variations to be added.
- Promos, discounts, and coupon codes (Holiday time): They also offer promos for a discount approach to increase your sales during the holiday season.
- Inventory management is the process of continuously overseeing how much quantity is available in stock to meet market demand.
- Abandoned cart recovery: The platform should be able to send consumers automated email cart reminders. This can help recover lost revenues.
- Shipping: Offer multiple shipping options so customers can choose the way they would like their orders delivered, thus reducing cart abandonment.
Customization and design review
Web design greatly improves the experience of online shopping for customers. It encourages longer shopping sessions on your online store, resulting in purchases. In fact, according to research, over 38% of people on an eCommerce website will leave your site if they feel the web design or content is boring.
A reliable eCommerce platform provides customizable templates or themes, so users do not need to build a site from scratch. Tip: Choose a platform that offers responsive modern design so that it can be viewed easily on mobiles too.
Most e-commerce platforms also have the option to use an intuitive drag-and-drop visual builder. This helps in the quick creation of a website without having to change code. Great for people who are new to web dev/ design.
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